KIEFFER · A NEW CHAPTER

Heritage
& Innovation

Since 1848, Kieffer has stood for craftsmanship, conviction, and the deep connection between horse and rider. Founded in Munich as a royal court supplier, it has grown into one of Europe’s most renowned equestrian brands — and now, a new chapter begins.
ESTABLISHED 1848 · MÜNCHEN
Our history
A name
with history.
Kieffer is no unfamiliar name. For more than 175 years, it has been shaped by tradition, defined by craftsmanship, and driven by an uncompromising commitment to quality.

Today, we are bringing Kieffer back to where the brand belongs — with respect for what came before, and the ambition to be better than ever.
History
How it all began
1848

The beginnings in Munich

Founded as a carriage and coachbuilding workshop. From an early stage, Kieffer supplied kings and the high nobility of the Kingdom of Bavaria.

1848–1888

J.H. Mayer

Expansion across Europe. Carriage and coachbuilding for the aristocracy — craftsmanship at the highest level.

1888–1912

I.M. Mayer

Expansion of leather goods manufacturing. The focus shifts toward saddles, bridles, and equestrian equipment.

1912–1934

Georg Kieffer

The brand receives its name. High-quality products for riding, racing, and driving establish Kieffer as a leading name in European equestrian sport.

1936–2007

Three generations of innovation

Hans Merker, Curt Merker, and Hjalmar Conzet guide Kieffer through decades of craftsmanship, expertise, and technical innovation.

2025

A New Chapter

With respect for the heritage and the courage to rethink the brand — step by step, detail by detail.

What we stand for
Focus.
Craftsmanship.
Passion.
01

Radical quality

We don’t do everything. But what we do, we do uncompromisingly well. Every detail bears our name.

02

Over 175 years standard

Our history is not a look back. It is the reason we know what we do — and where we are going.

03

Horse & Rider First

Everything we develop serves the daily well-being of horse and rider — down to the smallest detail.

Specialist retailer & partners

Grow
with us.

Kieffer is evolving — with new products, new ideas, and the ambition to take the brand to where it belongs.

If you would like to be part of this development, we look forward to speaking with you.

contact@kieffer.net